Green leaf-hood character plushColourful character plush with embroidered facial details

Your character.
Made tangible.

Custom plush toys and keychains, developed from your artwork through sampling and production coordination.

Shape & expressionFabric & finishingPackaging
01 / 03

Choose the plush format.

A character plush and a small plush keychain need different patterns, details and approval checks.

Green leaf-hood character plush with an embroidered faceCustom Plush Toys

Custom Plush Toys

Review the character shape, fabric, embroidery, clothing and finished size through a physical sample.

Explore Plush Toys
Round orange character plush keychain with an orange ringHeadphone character plush keychain with a blue cord and a soft skateboard

Plush Keychains

Adapt the character for a smaller format; check the face, hanging position, loop, hardware and individual packing.

Explore Plush Keychains

Pins & Badges

Review the artwork, construction, finish, fastening and backing card for each design.

Product Packaging

Plan bags, retail boxes, hangtags, labels and inserts around the approved product.

Four steps, with clear approval points.

  1. Review the Artwork

    Define the use, size and quantity per design; identify missing views and the features that must stay recognisable.

  2. Develop & Approve the Sample

    Review shape, materials, embroidery, construction and packing. Record revisions and approval against a named sample.

  3. Coordinate Production & Quality Checks

    Use the approved sample and specifications with the selected suppliers. Confirm inspection and release requirements for the order.

  4. Pack & Plan Delivery

    Confirm unit packing, labels, carton details, destination and the agreed transport scope.

Sample, production and transport schedules are confirmed separately for the agreed project.

All projects are carried out under signed NDAs. Please include any project-specific confidentiality requirements in your brief.

For the teams behind the product.

From a mascot to a character or artist-led collection, tell us who the products are for and who approves the design.

Confidentiality is part of every project

We follow strict confidentiality practices. Every project is carried out under a signed non-disclosure agreement (NDA), with project information handled according to its terms.

  • Sports clubs

    Mascots, supporter merchandise and club-shop ranges, with clear artwork approval and delivery requirements.

  • Artist and talent management teams

    Character and artist merchandise developed around the approved creative direction and the team's review process.

  • Concert and tour teams

    Merchandise planned around event dates, sales channels, packaging and delivery destinations.

  • Game companies

    Character plush and related merchandise, with recognisable features and agreed design approval stages.

  • Brands and IP owners

    Character collections, campaign merchandise and retail products based on your artwork and intended use.

  • Merchandise, licensing and procurement agencies

    Client briefs, product specifications and consolidated feedback, with each party's approval role made clear.

Share your product idea, intended audience and launch plan. We’ll review the requirements with your team.

Real project experience.

These football mascot projects were handled through agency partners. The photographs show different product and development stages.

Shanghai Shenhua mascot retail plush with embroidered face and club clothing

Shanghai Shenhua

Retail Mascot Plush

The finished retail plush shows the character form, embroidered facial details and club-kit construction.

Wuhan Three Towns full-body mascot plush inside a window box

Wuhan Three Towns

Mascot Plush & Retail Packaging

The plush product is shown with its window-box packaging, making the product and retail presentation reviewable together.

Qingdao West Coast Long Xiaofei physical plush prototype

Qingdao West Coast

Physical Plush Prototype

Club-supplied 2D artwork was developed into a physical prototype for reviewing proportions, shape and embroidery.

Project names and artwork belong to their respective rights holders. Read each case for the documented work scope.

Project Experience

Questions before sampling.

Can we start with one drawing?

Yes, for an initial review. We identify the missing views, dimensions and construction decisions needed before sampling.

What is the minimum order?

It depends on the design, materials, accessories and packaging. Share the quantity for each design; a combined project total does not replace each item's minimum.

Can you work with an agency?

Yes. Identify the client requirements and the person who can approve artwork and samples. We keep the decisions tied to the current product version.

Can packaging be included?

Bags, boxes, hangtags and other packing can be reviewed with the product. Confirm the contents, labels and protection before finalising the specification.

Share the design and the details you already know.

An artwork file, reference image or early brief can start the review. Add quantity per design, size, packaging, destination and the required receiving date.

01
You do not need a complete technical fileA visual reference, intended use and approximate quantity are enough for a first review.
02
Every SKU is reviewed on its own termsWe explain quantity, structure, packaging and timing trade-offs before development begins.
03
Rights and receiving dates matterTell us who can approve the artwork and when the packed goods must arrive.

Custom plush project brief

Step 1 of 2

Step 1 · Project route

What are you planning to make?

Choose the closest route. Estimated quantities and early stage artwork are fine.

Choose the closest route. We can refine the product mix after review.

You can attach existing artwork, a concept design or reference images in the next step.

Step 2 · Contact and details

Where should we send the project review?

Choose Email or WhatsApp, then add the production details you already know.

Your project: Your project choices will appear here.
How should we reply? *
Choose how you would like us to reply.
Up to 3 JPG, PNG, WEBP, HEIC or PDF files; 8 MB total.
Add size, packaging and deadlineOptional, but useful for a practical first review.

Your details and attachments go to the AIYYANG project team. For larger files, use WhatsApp.

Email
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