Football merchandise case library · Real project photographs

Real football merchandise projects, shown through samples, products and packaging.

These projects show how club mascots and supplied character artwork moved from product planning and sampling to finished merchandise and retail packaging.

Shanghai Shenhua Magnolia mascot retail plush in a styled product photograph
Shanghai Shenhua Magnolia mascot retail plush. The public product photograph shows character form, club-colour clothing and embroidered facial details.
6 DOCUMENTED PROJECTS / 9 REAL PHOTOGRAPHS

What we developed in each project

Each project highlights the decisions buyers usually need to review, including character form, size variants, embroidery, product structure and packaging.

Featured club projects

More finished products and samples

These additional products show different character, size and packaging decisions.

04

Project sample · Character range

Shanghai Shenhua — Mascot Plush Series

A three-character series showing how a shared club visual language can be maintained while colours, textures and markings change.

  • Multi-character range
  • Kit details
  • Series consistency
05

Project sample · Character sample

QQ Speed — Xiaojuzi Character Plush Sample

The physical sample supports review of the character silhouette, layered costume details and small embroidered features.

  • Character plush sample
  • Costume translation
  • Embroidery review
06

Project sample · Small football merchandise

China Golden Ball — Football Plush Keychain

A football-shaped plush keychain combining a soft body, embroidered front detail and metal hanging hardware.

  • Plush keychain
  • Front embroidery
  • Metal attachment

Planning a similar club or licensed merchandise project?

Send the character artwork, intended use, approximate quantity and required receiving date. We will identify what can be reviewed first, what still needs development and which sample should come next.

FAQ / PROJECT REVIEW

Questions buyers ask after viewing these cases

What can buyers compare in these cases?

Buyers can compare character proportions, embroidery, size variants, product structure and retail packaging before discussing a similar project.

Can a project start from one 2D character image?

Yes. A supplied character image can be enough for an initial feasibility review. Before sampling, the missing views, proportions, materials, construction, decoration and intended product format still need to be defined.

Can packaging be developed within the same project?

Yes. Retail boxes, bags, hangtags, care labels and other accessories can be developed and quoted with the products. The exact scope depends on the product, destination and packing use.

What should we send for a similar project review?

Send your organization and authorization status, current artwork, intended use, product ideas, quantity per SKU, destination and required receiving date. We will mark what is confirmed and what still needs a decision.

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